Articles

SAP Shopper Experience

According to the Google Shopper Marketing Council, 79% of smartphone owners use their mobile devices to research and buy products. Give them the shopping experience they crave. Our mobile shopper app – customizable to your brand identity – delivers a personalized experience that will combat showrooming and capture consumer mindshare.

 

shopper exp

 

Key Features

  • Boost customer loyalty and increase transactions with personalized offers they can share on Facebook
  • Make it easy for consumers to plan shopping trips, create shared shopping lists and locate the nearest store
  • Give in-store shoppers the ability to scan items for product details, pricing, and availability
  • Save them time, letting them scan items to a mobile shopping cart and breeze through the checkout line
  • Drive repeat transactions with better tools for managing their loyalty status and earn more rewards

 

Business Value

  • ŸEnable customers with smarter in-store shopping
  • ŸReduce time and resources needed upon check-out
  • ŸIncrease basket size with personalized offers and recommendations
  • ŸProvide consumers with substitutes, alternative and complementary products as they shop
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Use Cases

  • ŸIn-store scan and go functionality
  • ŸSelf check out with Payment Wallet and POS integration
  • ŸCreate custom lists (shopping, wish, private and shared)
  • ŸCollaborate and share lists with family and friends

 

Insights and references

7% Higher customer satisfaction where customer profiles, history, and preferences are available at the point of interaction (Source: SAP Performance Benchmarking)

 

Customers: